publication . Article . Part of book or chapter of book . 2014

An Exploratory Study of Factors Affecting Consumer International Online Shopping Behavior

Pingjun Jiang; David B. Jones;
Open Access
  • Published: 01 Jan 2014 Journal: International Journal of E-Business Research, volume 10, pages 45-60 (issn: 1548-1131, eissn: 1548-114X, Copyright policy)
  • Publisher: IGI Global
<jats:p>Few studies in the literature on electronic commerce provide empirical investigation of consumer behavior in the international online shopping context. This study identifies and discusses factors that influence international online purchases and profile the characteristics of those who purchase and those who do not purchase from online stores overseas in three main categories: the online shopping experiential factors, the international shopping motivational factors, and the international trust attitudinal factors. The international online shoppers tend to highly trust foreign vendors and have high preference of and confidence in online shopping. More imp...
free text keywords: Advertising, Internet retailing, Consumer behaviour, Exploratory research, Marketing, Business, Experiential learning
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