An Exploratory Study of Factors Affecting Consumer International Online Shopping Behavior

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Pingjun Jiang; David B. Jones;
(2014)
  • Journal: International Journal of E-Business Research (IJEBR),volume 10,issue 2 April,pages45-60
  • Related identifiers: doi: 10.4018/ijebr.2014040103

Few studies in the literature on electronic commerce provide empirical investigation of consumer behavior in the international online shopping context. This study identifies and discusses factors that influence international online purchases and profile the characterist... View more
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