Value-Based Marketing: A Dsicussion of Issues and Trends in the Slaughter Cattle Market

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Fausti, Scott W.; Diersen, Matthew A.; Qasmi, Bashir A.; Li, Jing;
  • Subject: cattle imports, fed cattle, grid pricing, slaughter volume, value-based marketing, Agribusiness, Marketing,

Pricing and technological innovation are discussed within the context of the beef industry’s value-based marketing initiative. Cash and contract marketing practices for fed cattle are addressed with respect to slaughter volume and pricing methods (live, dressed, and g... View more
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