publication . Article . Preprint . 2004
The Value of Surprising Findings for Research on Marketing
J. Scott Armstrong;
Open Access
- Published: 06 Dec 2004 Journal: SSRN Electronic Journal (eissn: 1556-5068,
Copyright policy)
- Publisher: Elsevier BV
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publication . Article . Preprint . 2004
The Value of Surprising Findings for Research on Marketing
J. Scott Armstrong;