publication . Article . 2015

The Research of Design Based on Social Commerce

Juhua Wu; Meng Xu; Zan Mo; Luo Liao;
Open Access
  • Published: 29 Jun 2015 Journal: International Journal of Social Science Studies, volume 3, issue 4 July, pages 157-165
Based on previous design theories which focus only on artifacts, we study the factors of social commerce design with application environment and human capabilities. By comparing social commerce design model and information model, we develop a new social commerce design model, further exploring user requirements after shopping, including the exploration of brand community, sharing offline social shopping experience and the improvement of user social skills. According to the new model, we revealed the common features of social commerce design, including the individual, conversation, community, commerce and management levels. Besides, this paper pointed out social ...
free text keywords: social commerce, design science, social features, user requirement, jel:R00, jel:Z0, Business, Social shopping, Design research, Design science, Information model, Brand community, Conversation, media_common.quotation_subject, media_common, User requirements document, Social skills, Marketing
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