Use of Information, Product Innovation and Financial Performance on Belgian Glasshouse Holdings
Van Huylenbroeck, Guido
Van Lierde, Dirk
Crop Production/Industries, Farm Management,
In order to meet the changing needs and preferences of consumers it will be important for Belgian glasshouse growers to change from a production-driven to a customer-driven strategy. More than ever, use of information and product innovation become critical factors in th...