publication . Preprint . 2010

Take off the heater: Utility effect and food environment effect in food consumption decisions

Lombardini-Riipinen, Chiara; Lankoski, Leena;
Open Access
  • Published: 01 Jan 2010
In this paper, we describe individual food consumption decisions as driven by a utility effect and a food environment effect. To outline the utility effect, we first develop a new theoretical model of individual food consumption. Next, we introduce the food environment effect by showing how the food environment can affect food consumption decisions and how this can skew the resulting food consumption vector. Finally, we analyse manipulations of the food environment as a potential form of policy intervention. Our key result is that the food environment has several entry points in food consumption decisions and that libertarian paternalistic manipulations of the f...
free text keywords: behavioural economics, bounded rationality, bounded self-control, cognitive biases, food choice, food consumption, food environment, food intake, health, identity, social norms, visceral factors, Agricultural and Food Policy, Consumer/Household Economics, Demand and Price Analysis, Food Consumption/Nutrition/Food Safety, Food Security and Poverty, Health Economics and Policy, D03, D11, I18, Z13,
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