Antecedents and Consequences of Service Innovation: An Empirical Study of Touring Business in the Southern Part of Thailand

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Walailak Rattanawong; Nuttida Suwanno;
(2014)
  • Journal: Journal of Entrepreneurship and Business Innovation,volume 1,issue 1 June,pages48-59
  • Subject: Service innovation, Touring business, Factors

The objectives of this study was to investigate the relationships between the antecedents affecting service innovation, namely, entrepreneurial orientation, market orientation, service co-production, information technology adoption, human resource practice, and their re... View more
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