publication . Article . 1981

the influence of sub cultural and personality factors on consumer acculturation

Leon G Schiffman; William R Dillon; Festus E Ngumah;
Restricted
  • Published: 01 Jan 1981 Journal: Journal of International Business Studies, volume 12, pages 137-143 (issn: 0047-2506, eissn: 1478-6990, Copyright policy)
  • Publisher: Springer Science and Business Media LLC
Abstract
This paper explores the potential role of subculture (religious) and personality (Rockeach Dogmatism Scale) characteristics in explaining differences in the extent of consumer acculturation. The survey results suggest that for a complex and heterogeneous nation like Nigeria, there are significant within-nation differences that may influence consumer acculturation. Implications and suggestions for future cross-cultural consumer research taking an acculturation perspective are indicated.© 1981 JIBS. Journal of International Business Studies (1981) 12, 137–143
Subjects
free text keywords: Management of Technology and Innovation, Strategy and Management, Economics and Econometrics, General Business, Management and Accounting, Business and International Management, Personality, media_common.quotation_subject, media_common, Marketing, Finance, business.industry, business, Organizational culture, Consumer research, Personality factors, Acculturation
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publication . Article . 1981

the influence of sub cultural and personality factors on consumer acculturation

Leon G Schiffman; William R Dillon; Festus E Ngumah;