—Research Perspectives at the Interface of Marketing and Operations: Applications to the Motion Picture Industry

Article OPEN
Sanjeev Swami;
  • Journal: Marketing Science, volume 25, issue 6 11-12, pages 670-673
  • Identifiers: doi: 10.1287/mksc.1050.0163
  • Subject: motion picture industry, operations, scheduling, decision support systems

In this comment, I discuss some research issues at the interface of marketing and operations particularly relevant to the motion picture industry. The major focus of my comments will be on the exhibition component of the motion picture value chain. Based on research fin... View more
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