Limited Memory, Categorization, and Competition

Article OPEN
Yuxin Chen; Ganesh Iyer; Amit Pazgal;
  • Journal: Marketing Science, volume 29, issue 4 07-08, pages 650-670
  • Related identifiers: doi: 10.1287/mksc.1090.0546
  • Subject: bounded rationality, memory, behavioral economics, categorization, competitive strategy, pricing strategy
    acm: TheoryofComputation_MISCELLANEOUS

This paper investigates the effects of a limited consumer memory on the price competition between firms. It studies a specific aspect of memory--namely, the categorization of available price information that the consumers may need to recall for decision making. This pap... View more
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