Editorial: Who Is Afraid to Give Freedom of Speech to Marketing Folks?
Steven M. Shugan;
- Journal: Marketing Science,volume 25,issue 5 September,pages403-410
- Subject: freedom of speech, commercial speech, censorship, advertising, marketing, regulation, branding
Despite the invaluable contribution of marketing folks (e.g., making markets work), they fail to enjoy the same freedom of speech as others. This fact is particularly egregious because unlike other groups that can use threats, force, or coercion, marketing folks rely on... View more
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