publication . Article . 2012

New Strategies of the Retail Market to Attract Buyers

Cãlin Mariana Floricica;
Open Access
  • Published: 01 Jan 2012 Journal: Ovidius University Annals, Economic Sciences Series, volume XII, issue 1 May, pages 839-842
Abstract
New realities of the digital age (continuous growth of internet penetration, card payments and mobile applications) forcing large retailers to rethink their tactics to increase business. The consequences of this development are manifold and manifest more and more that consumers want the ability to get information online on a retailer, you can compare prices - so an increasing demand for transparency - and you can order anytime, anywhere in a simple manner. Online retail allows introducing a wider range of products, more diversified and can help increase the basket of goods purchased. On the other hand waning purchasing power to cause people to turn to production...
Subjects
free text keywords: consumer behavior, market strategies, jel:D12
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