Using Factor Analysis Tool to Analyze the Important Packaging Elements that Impact Consumer Buying Behavior

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Vjollca Visoka Hasani; Jusuf Zeqiri;
(2015)
  • Journal: International Journal of Academic Research in Business and Social Sciences,volume 5,issue 6 June,pages267-276
  • Subject: Packaging, Consumer Buying behavior, Purchase Decision

The objective of this study is to determine the elements that play an important role on consumer’s buying behavior. The purpose of this research is to find out the main important factors related with the packaging effect. Companies in order to create the right packaging... View more
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