RETAIL SERVICE QUALITY EXPECTATIONS AND PERCEPTIONS AMONG PHILIPPINE SMALL/MEDIUM ENTERPRISES

Article OPEN
J. MARK MUNOZ; PETER RAVEN; DIANNE H. B. WELSH;
(2006)
  • Journal: Journal of Developmental Entrepreneurship,volume 11,issue 2,pages145-156
  • Subject: SMEs, retail, service, Philippines

The Philippines is among the emerging markets in the world. Along with China, the Philippines attracts international enterprises seeking to establish a presence in Asia. This study examines small/medium enterprises (SMEs) management and employee perceptions of customer ... View more
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