DETERMINANTS OF CUSTOMER LOYALTY. A THEORETICAL APPROACH

Article OPEN
Claudia Bobâlcă;
(2014)
  • Journal: International Scientific Publications: Economy & Business, volume 8, issue 1, pages 995-1,005
  • Subject: customer loyalty, satisfaction, trust, habit, perceived risk, commitment, involvement
    • jel: jel:A

The purpose of the research is to investigate the determinants of customer loyalty. The research objectives are: (1) to identify the factors that affect customer loyalty; (2) to identify the relations between the determinants of loyalty and loyalty construct. We used an... View more
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