I Imagine, I Experience, I Like: The False Experience Effect

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Priyali Rajagopal; Nicole Votolato Montgomery;
  • Journal: Journal of Consumer Research,volume 38,issue 3,pages578-578
  • Related identifiers: doi: 10.1086/660165

False memories refer to the mistaken belief that an event that did not occur did occur. Much of the research on false memories has focused on the antecedents to and the characteristics of such memories, with little focus on the consequences of false memories. In this re... View more
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