Credit Card Selection Criteria: Singapore Perspective

Preprint OPEN
Lydia L. Gan; Ramin Cooper Maysami;
(2006)
  • Subject: credit card selection, credit card usage, banking regulation, factor analysis
    • jel: jel:G28
    mesheuropmc: education | health care economics and organizations

This study used factor analysis to examine credit card selection criteria among Singaporeans. The results showed that convenience of use and protection, economics, and flexibility were the main drivers, while the reputation of card was the least important in determining... View more
  • References (8)

    Adcock, W.O., E.C. Hirschman, J.L. Goldstucker (1977). “Bank Credit Card Users: An Update Profile,” Advances in Consumer Research, Vol. 4, pp. 236-241.

    Amine, L. (1989). “A Study of Diffusion, Acceptance and Marketing of Credit Cards in the Middle East,” Developments in Marketing Science, Vol. 12, pp. 89-92.

    Durkin, T.A. (2000). “Credit Cards: Use and Consumer Attitudes, 1970-2000,” Federal Reserve Bulletin, September 2000.

    Feinberg, R.A. (1986). “Credit Card as Spending Facilitating Stimuli: A Conditioning Interpretation,” Journal of Consumer Research, Vol. 13, No. 3, pp. 348- 56.

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