publication . Preprint . 2006

Credit Card Selection Criteria: Singapore Perspective

Lydia L. Gan; Ramin Cooper Maysami;
Open Access
  • Published: 01 Oct 2006
Abstract
This study used factor analysis to examine credit card selection criteria among Singaporeans. The results showed that convenience of use and protection, economics, and flexibility were the main drivers, while the reputation of card was the least important in determining credit card selection in Singapore. Demographic results showed that high-income earners, the better educated, the elderly, married and the professional preferred the convenience-protection factor to the economic-promotional factor. Females were shown to value the promotional factor more, while males preferred the economic factor. The ethnic Malays placed a greater emphasis on the economic factor ...
Subjects
Medical Subject Headings: educationhealth care economics and organizations
free text keywords: credit card selection, credit card usage, banking regulation, factor analysis, jel:G28

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