publication . Article . 2012

The Hotel Franchising In Bulgaria: Current Situation And Perspectives

Lina Anastassova;
Open Access
  • Published: 01 Jan 2012 Journal: Izvestyia, issue 3, pages 37-48
The article discusses, after presenting the global franchising market in 2012, the essence of franchising, its types and the specific of hotel franchising. The first aim of the article is to classify the marketing differ ences of the various hotel franchise systems applied in Bulgaria. Based on the desk research the second important article aim is, after providing an actual review of the hotel franchising in the country, to draw conclusions about the barriers and problems in front of the franchisees in Bulgaria as well as the perspectives in the country of this modern marketing integration and distribution system.
free text keywords: jel:L89
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