The Hotel Franchising In Bulgaria: Current Situation And Perspectives

Article OPEN
Lina Anastassova;
  • Journal: Izvestyia,issue 3,pages37-48
  • Subject:
    • jel: jel:L89

The article discusses, after presenting the global franchising market in 2012, the essence of franchising, its types and the specific of hotel franchising. The first aim of the article is to classify the marketing differ ences of the various hotel franchise systems appl... View more
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