Strategy Dynamics through a Demand-Based Lens: The Evolution of Market Boundaries, Resource Rents and Competitive Positions

Preprint OPEN
Adner, Ron ; Zemsky, Peter (2003)
  • Subject: disruptive technologies; market segmentation; product differentiation; technology improvement
    • jel: jel:L10

We develop a novel approach to the dynamics of business strategy that is grounded in an explicit treatment of consumer choice when technologies improve over time. We address the evolution of market boundaries, resource rents and competitive positions by adapting models ... View more
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