DISTRIBUTION MANAGEMENT IN COMPANY X

Article OPEN
Agnieszka Wójcik-Mazur; Karina Wieczorek;
(2012)
  • Journal: Polish Journal of Management Studies,volume 6,issue 1 December,pages196-205
  • Subject: logistics management, distribution, physical distribution, distribution channel
    • jel: jel:L11

The subject of this publication is the problem of distribution management, exemplified by Company X. The process has been defined by analysing the conditions necessary to satisfy prospects’ needs and create the market position of a business entity. The paper focuses on ... View more
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