Consumer Buying Behavior

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Irena Vida; Mojca Maher Pirc;
  • Journal: Management,volume 1,issue 1,pages49-63
  • Subject: national identity, consumer ethnocentrism, product country of origin

The study examines the phenomenon of national identity and economic ethnocentrism in consumer buying behavior. Analysis of data collected from a representative sample of adult Slovenian consumers reveals only moderately expressed ethnocentric tendencies. Similar moderat... View more
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