publication . Article . Other literature type . 2019

Consumer Buying Behavior

Altriki, Ahmed M; Elsahli, Mohamed; Mawada Bushnaf;
Open Access
  • Published: 01 Jan 2019 Journal: Management, volume 1, issue 1, pages 49-63
The study examines the phenomenon of national identity and economic ethnocentrism in consumer buying behavior. Analysis of data collected from a representative sample of adult Slovenian consumers reveals only moderately expressed ethnocentric tendencies. Similar moderation was revealed in the preferences of Slovenian consumers for patriotic purchasing behavior, whereby the domestic origin of products was more important in the case of nondurable goods and services than in the case of durable goods. Consumers evaluated various characteristics of products made in the EU more favorably relative to those made in Slovenia.
free text keywords: national identity, consumer ethnocentrism, product country of origin
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Other literature type . 2019
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publication . Article . Other literature type . 2019

Consumer Buying Behavior

Altriki, Ahmed M; Elsahli, Mohamed; Mawada Bushnaf;