publication . Article . 2012

ANALIZA STRATEGIC? DE MARKETING, DE POZI?IONARE A M?RCII UNEI FRANCIZE SPORTIVE PROFESIONISTE ?I A?TEPT?RILE CONSUMATORILOR DE SPORT

Gheorghe Jinga;
Open Access
  • Published: 01 Jan 2012 Journal: Marathon, volume 4, issue 1 June, pages 47-51
Abstract
The sport events market is characterised by a demand with its specific requirements and an offer intensely pressured by results. This market commersializes a valid, ephemeral product, having not so well defined characteristics and attributes which are instable in a competitive universe. I will try to present a specific diagnosis between demand and offer in the form of sports entertainment and also the importance between the strategic view of the leaders, of the owners of clubs, the ones who own the sports franchise, and the demand of consumers.
Subjects
free text keywords: sports entertainment, strategic view, sports franchise, sports consumer, brand equity.
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