DIFFERENCES IN REPORTED FIRM PERFORMANCE BY GENDER: DOES INDUSTRY MATTER?
JANE L. SWINNEY
RODNEY C. RUNYAN
Journal of Developmental Entrepreneurship,
Small business, firm performance, gender, retail/service industries
Business performance results were collected from small business entrepreneurs in one Mid-western state operating in the retail and services industries. These industries account for more than 80 percent of female entrepreneurs' fields of operation. The pattern of reporte...