publication . Preprint . Article . 2008

Introduction of Software Products and Services Through "Public" Beta Launches

Amit Mehra; Gireesh Shrimali;
Open Access
  • Published: 01 Sep 2008
Abstract
Public “Beta” launches have become a preferred route of entry into the markets for new software products and web site based services. While beta testing of novel products is nothing new, typically such tests were done by experts within firm boundaries. What makes public beta testing so attractive to firms? By introducing semi-completed products in the market, the firm can target the early adopter population, who can then build the potential market through the word of mouth effect by the time the actual version of the product is launched. In addition, the information gathered through the usage of the public beta gives significant insights into customer preference...
Subjects
free text keywords: beta, word of mouth effects, new product launch, exclusivity, externalities, Web 2.0, pricing, new product development, revenue models, jel:D42, jel:L10, jel:L11, jel:L20, jel:M13, jel:M21, jel:M31, jel:M37, Revenue model, New product development, business.industry, business, Marketing, Early adopter, Penetration pricing, Monetization, Population, education.field_of_study, education, Product proliferation, Web 2.0
26 references, page 1 of 2

BASS, F. (1969): “A New Product Growth Model for Consumer Durables,” Management Science, 15, 215-227.

BAYUS, B. L. (1992): “The Dynamic Pricing of Nest Generation Consumer Durables,” Marketing Science, 11(3), 251-265.

BESANKO, D., AND W. L. WINSTON (1990): “Optimal Dynamic Advertising Strategy for New Products,” Management Science.

BRIDGES, E., C. K. YIM, AND R. A. BRIESCH (1995): “A High-Tech Product Market Share Model With Customer Expectations,” Marketing Science, 14(1), 61-81.

CHOFFRAY, J. M., AND G. L. LILIEN (1984): “Startegies Behind the Successful Industrial Product Launch,” Business Marketing, November, 82-95.

Computer Weekly (October 10, 2006): “Roll out the beta for a barrel of buy-in,” .

Computing Canada (March 3, 2006): “Beta test numbers skyrocket,” .

DOGAN, K., Y. JI, V. MOOKERJEE, AND S. RADHAKRISHNAN (2008): “Managing the Versions of a Software Product under Variable and Endogeneous Demand,” Working Paper.

GOLDER, P. N., AND G. J. TELLIS (1997): “Will It Ever Fly? Modeling the Takeoff of Really New Consumer Durables,” Marketing Science, 16(3), 256-270.

GUPTA, S., D. C. JAIN, AND M. S. SAWHNEY (1999): “Modeling the Evolution of Markets with Indirect Network Externalities: An Application to Digital Television,” Marketing Science, 18(3), 396-416.

HORSKY, D. (1990): “A Diffusion Model Incorporating Product Benefits, Price, Income and Information,” Marketing Science, 9(4), 342-365.

HORSKY, D., AND L. S. SIMON (1983): “Advertising and the Diffusion of New Products,” Marketing Science, 2(1), 1-17. [OpenAIRE]

HULTINK, E. J., S. HART, H. S. J. ROBBEN, AND A. GRIFFIN (2000): “Launch Decisions and New Product Success: An Empirical Comparison of Consumer and Industrial Products,” Journal of Product Innovation Management, 17, 5-23.

JAIN, D. C., E. MULLER, AND N. J. VICASSIM (1999): “Pricing Patterns of Cellular Phones and Phonecalls: A Segment-Level Analysis,” Management Science, 45(2), 131-141.

KALISH, S. (1985): “A New Product Adoption Model with Price, Advertising and Uncertainty,” Management Science, 31(12), 1569-1585.

26 references, page 1 of 2
Powered by OpenAIRE Research Graph
Any information missing or wrong?Report an Issue