Introduction of Software Products and Services Through "Public" Beta Launches

Preprint OPEN
Amit Mehra ; Gireesh Shrimali (2008)
  • Subject: beta, word of mouth effects, new product launch, exclusivity, externalities, Web 2.0, pricing, new product development, revenue models
    • jel: jel:D42 | jel:M37 | jel:L11 | jel:M21 | jel:L10 | jel:M31 | jel:L20 | jel:M13

Public “Beta” launches have become a preferred route of entry into the markets for new software products and web site based services. While beta testing of novel products is nothing new, typically such tests were done by experts within firm boundaries. What makes public... View more
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