publication . Article . Preprint . 2008

Introduction of Software Products and Services Through Public 'Beta' Launches

Amit Mehra; Gireesh Shrimali;
Open Access
  • Published: 01 Sep 2008 Journal: SSRN Electronic Journal (eissn: 1556-5068, Copyright policy)
  • Publisher: Elsevier BV
Public “Beta” launches have become a preferred route of entry into the markets for new software products and web site based services. While beta testing of novel products is nothing new, typically such tests were done by experts within firm boundaries. What makes public beta testing so attractive to firms? By introducing semi-completed products in the market, the firm can target the early adopter population, who can then build the potential market through the word of mouth effect by the time the actual version of the product is launched. In addition, the information gathered through the usage of the public beta gives significant insights into customer preference...
Persistent Identifiers
free text keywords: beta, word of mouth effects, new product launch, exclusivity, externalities, Web 2.0, pricing, new product development, revenue models, Marketing, Product proliferation, Monetization, Business, Penetration pricing, Web 2.0, Revenue model, Population, education.field_of_study, education, Early adopter, New product development, business.industry, jel:D42, jel:L10, jel:L11, jel:L20, jel:M13, jel:M21, jel:M31, jel:M37
Related Organizations
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