Viral Marketing

Article OPEN
Sorina Raula Gîrboveanu ; Silvia Puiu (2008)
  • Journal: Annals of the University of Petrosani - Economics, volume 8, pages 223-230
  • Subject: viral, e-mail, marketing, modernism, advertising

With consumers showing increasing resistance to traditional forms of advertising such as TV or newspaper ads, marketers have turned to alternate strategies, including viral marketing. Viral marketing exploits existing social networks by encouraging customers to share product information with their friends.In our study we are able to directly observe the effectiveness of person to person word of mouth advertising for hundreds of thousands of products for the first time
Share - Bookmark