Choosing the Right Color: A Way to Increase Sales

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Dr.Zahra Hossein Nezhad; Katayoun Kavehnezhad;
  • Journal: International Journal of Asian Social Science,volume 3,issue 6 June,pages1,442-1,457
  • Subject: Color, Psychology of Color, Marketing, Costumer behavior.

It can be stated that the colors are one of the most important and powerful tools of design for marketing materials such as web sites, direct mail, ads, and etc. Meanings and Usage of Color can vary from country to country. Therefore, it is necessary to identify each cu... View more
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