CONTENT ANALYSIS OF HOTEL WEBSITES: CASE STUDY OF CROATIA

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Suzana Markovic; Sanja Raspor; Tomislav Car; Jelena Komsic;
(2012)
  • Subject: content analysis, hotel websites, hotel industry, descriptive statistics, Croatia
    • jel: jel:L83 | jel:L81
    acm: ComputingMilieux_MISCELLANEOUS

In the competitive hotel industry the content of hotel websites has an important role in achieving and maintaining business success and profitability. The purpose of this study is to analyze the websites of a selected group of hotels (three, four and five star) by apply... View more
  • References (4)

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