Work or Fun? How Task Construal and Completion Influence Regulatory Behavior

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Juliano Laran; Chris Janiszewski;
  • Journal: Journal of Consumer Research,volume 37,issue 6,pages967-967
  • Related identifiers: doi: 10.1086/656576

Volitional behaviors can be construed as "work" (extrinsically motivated) or as "fun" (intrinsically motivated). When volitional behaviors are construed as an obligation to work, completing the behavior depletes a consumer, and subsequent self-control becomes more diffi... View more
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