A Theory of LTR Junk-food Consumption

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Levy, Amnon;
  • Subject: junk food, health food, relative price, relative taste, risk, natural recovery, full-capacity income, expected lifetime utility, rational consumption, health, health value
    • jel: jel:I12
    mesheuropmc: digestive, oral, and skin physiology

LTR junk-food consumption balances the marginal satisfaction with the marginal deterioration of health. An LTR person discounts the instantaneous marginal satisfaction from junk-food consumption by its implications for his survival probability. His change rate of health... View more
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