publication . Article . 2013

The importance of digital marketing: An exploratory study to find the perception and effectiveness of digital marketing amongst the marketing professionals in Pakistan

Kamran Siddiqui;
  • Published: 01 Feb 2013
Abstract
The purpose of this exploratory research is to present the perceptions towards Digital Marketing in Pakistan. This issue has rarely been addressed by the academicians and researchers in Pakistan and elsewhere. This study used digital marketing parameters to measure the awareness and effectiveness of digital marketing among marketing professionals in Pakistan. 200 marketing professionals participated in this academic exercise. Data was analyzed in many ways, a) through descriptive statistics b) summarizing the data using factor analysis. Four major perception groups were emerged from the analysis i.e., a) Skeptical b) Enthusiast c) Utilitarian and d) Parsimonious...
Subjects
free text keywords: SEO, Google Analytics, META tags, Blogs
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publication . Article . 2013

The importance of digital marketing: An exploratory study to find the perception and effectiveness of digital marketing amongst the marketing professionals in Pakistan

Kamran Siddiqui;