THE IMPORTANCE OF DIGITAL MARKETING. AN EXPLORATORY STUDY TO FIND THE PERCEPTION AND EFFECTIVENESS OF DIGITAL MARKETING AMONGST THE MARKETING PROFESSIONALS IN PAKISTAN

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Fawad Khan; Kamran Siddiqui;
(2013)
  • Journal: Journal of Information Systems and Operations Management,volume 7,issue 2 December,pages221-228
  • Subject: SEO, Google Analytics, META tags, Blogs

The purpose of this exploratory research is to present the perceptions towards Digital Marketing in Pakistan. This issue has rarely been addressed by the academicians and researchers in Pakistan and elsewhere. This study used digital marketing parameters to measure the ... View more
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