Digital Entrepreneurship in a Traditional Production Firm: A Longitudinal Case Study

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Martin Hannibal; Erik S. Rasmussen;
(2014)
  • Journal: International Journal of E-Services and Mobile Applications (IJESMA),volume 6,issue 3 July,pages48-66
  • Related identifiers: doi: 10.4018/ijesma.2014070104

Through a longitudinal case study this paper explores the repercussions from introducing a mobile commerce platform as just another instrument in the marketing toolbox in a traditional sales-oriented firm. Findings suggest that the implementation of the M-platform in ad... View more
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