publication . Article . 2014

On Motivation and Motivation

Open Access
  • Published: 01 Jan 2014 Journal: Romanian Statistical Review Supplement, volume 62, issue 10 Octomber, pages 87-91
Economic motivations were a big influence on consumer behavior motivation. In this context, it is considered that the general motives which give motivation to purchase content can be structured into rational and emotional motives, the motives innate and acquired motives, all gaining an individual or group event. The study of consumer behavior, with general motivations, attention increasingly larger granted special incentives, consisting of assertiveness feeling (emerging desire for a product); feeling of self-gratification (to achieve and maintain a certain standard); sense of appreciation and affection (to impress, correlation own impressions suggested aspects ...
free text keywords: commerce, customer, interest, management, marketing, motivation, satisfaction

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