On Motivation and Motivation

Article OPEN
Mircea UDRESCU;
(2014)
  • Journal: Romanian Statistical Review Supplement,volume 62,issue 10 Octomber,pages87-91
  • Subject: commerce, customer, interest, management, marketing, motivation, satisfaction

Economic motivations were a big influence on consumer behavior motivation. In this context, it is considered that the general motives which give motivation to purchase content can be structured into rational and emotional motives, the motives innate and acquired motives... View more
  • References (5)

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    Udrescu, M., Nastase, D., Study on Consumer's Behavior, Artifex Publishing, Bucharest, 2009

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