The CR-Marketing Strategy

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Pricop Oliver Constantin (2011)
  • Subject: customer relations marketing, customer perspective, customer acquisition, customer engagement, customer recovery.
    • jel: jel:M

The Customer Relationship- Marketing supposes the adaptation of the marketing mix from the customers’ and the market’s perspective. Thus, the 4 P (product, price, place, promotion) must become 4 D (desired by consumers, distinctive from the competition, deliverable by t... View more
  • References (2)

    • Professor, PhD. Maurice Chenevoy, Directeur de l' Institute Universitaire Profesionalise, Universite D'Auvergne, Clermont 1, Clermont - Ferrand, France;

    • Professor, PhD. Jacky Mathonnat, Vice Recteur de L'Universite D'Auvergne, Clermont 1, Clermont - Ferrand, France;

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