publication . Article . 2011

L'internationalisation de la cuisine péruvienne: Une analyse des stratégies d'internationalisation des restaurants péruviens

DAVID JESUS MAYORGA GUTIERREZ;
Open Access English
  • Published: 01 Mar 2011 Journal: Innovar: Revista de Ciencias Administrativas y Sociales (issn: 0121-5051, eissn: 2248-6968, Copyright policy)
  • Publisher: Universidad Nacional de Colombia
Abstract
We study the multinationalizationâ€"the decision to establish foreign direct investment (FDI)â€"of Peruvian restaurants. Despite a long exporting tradition, many Peruvian firms have only recently become multinational enterprises (MNEs). The analysis of eighty-two cases of Peruvian restaurants FDI in the Americas, Europe and Asia, reveals several findings. First, it confirms the received view that Multilatinas take a long time to become MNEs, and they become MNEs after changes in the home country that follow structural reform induce them to upgrade their competitiveness to international levels. However, unlike previous studies, we found that Peruvian restaurants ...
Subjects
free text keywords: multinacionalización, internacionalización, economías emergentes, corporación multinacional, Perú, restaurantes peruanos, multinationalisation, internationalisation, économies émergentes, entreprise multinationale, Pérou, restaurants péruviens, multinacionalização, internacionalização, economias emergentes, empresa multinacional, multinationalization, internationalization, Emerging countries, Multilatinas, Multinational corporation, Peru, Peruvian restaurants, Social Sciences, H, Commerce, HF1-6182, Business, HF5001-6182
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publication . Article . 2011

L'internationalisation de la cuisine péruvienne: Une analyse des stratégies d'internationalisation des restaurants péruviens

DAVID JESUS MAYORGA GUTIERREZ;