COMPORTAMENTO DO CONSUMIDOR NA CO-CRIAÇÃO DE VALOR E SUA RELAÇÃO COM A SATISFAÇÃO NO MEIO UNIVERSITÁRIO: UMA APLICAÇÃO À UNIVERSIDADE DE IBAGUÉ (COLÔMBIA)

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MORENO DE CASTRO, BLANCA ASTRID; CALDERÓN GARCÍA, MARÍA HAYDÉE;
(2017)
  • Publisher: Facultad de Ciencias Económicas Universidad Militar Nueva Granada
  • Subject: College | Satisfacción | Satisfação | Estudantes | Students | Universidad | Co-creation of value | Estudiantes | Satisfaction | interactions | Co-creación de valor | Co-criação de valor | Interações | Universidade | Interacciones

Aportes académicos señalan que el consumidor es el actor más importante en la co-creación de valor, pero pocos estudios se han centrado en descubrir y comprobar la influencia de los comportamientos del consumidor que co-crea valor en su satisfacción. En consecuencia, en... View more
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