Customer Knowledge Management Application in Gaining Organization's Competitive Advantage in Electronic Commerce

Article English OPEN
Aghamirian, Bahman; Dorri, Behrouz; Aghamirian, Babak;
(2015)
  • Publisher: Universidad de Talca
  • Subject: Customer knowledge management (CKM) | Competitive advantage | E-commerce | Satisfaction | Customer knowledge | Competitive advantage in E-commerce

In modern organizations, knowledge is the fundamental basis of competition. In the new context, two major factors determine the future survival or success of organizations: electronic commerce and the knowledge from customers. Thus, the goals of the research were figure... View more
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