publication . Article . 2017

Barriers of mobile commerce adoption intention: perceptions of generation X in Malaysia

Moorthy, Krishna; Suet Ling, Ching; Weng Fatt, Yeong; Mun Yee, Chan; Ket Yin, Elaine Chong; Sin Yee, Kwa; Kok Wei, Lee;
Open Access
  • Published: 01 May 2017 Journal: Journal of theoretical and applied electronic commerce research, volume 12, pages 37-53 (eissn: 0718-1876, Copyright policy)
  • Publisher: SciELO Comision Nacional de Investigacion Cientifica Y Tecnologica (CONICYT)
Abstract
Many telecommunication companies in Malaysia have been attracted to invest significantly in the development of mobile commerce due to the explosive growth in the usage and market penetration of mobile devices. Eventhough generation X is characterized with high earning power, as they are reluctant on technological advancements, the mobile commerce adoption rate is remaining low in Malaysia. Therefore, this study is intended to explore the resistance factors to understand the reasons for this low adoption among generation X in Malaysia. Innovation Resistance Theory (IRT) and Valence Framework have been employed to examine the barriers, including usage, value, risk...
Subjects
free text keywords: Innovation resistance theory, Negative valence factor, Generation X, Malaysia, Computer science, Questionnaire, Perceived cost, Resistance Factors, Mobile device, Market penetration, Marketing, Mobile commerce, business.industry, business, Perception, media_common.quotation_subject, media_common
Related Organizations
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publication . Article . 2017

Barriers of mobile commerce adoption intention: perceptions of generation X in Malaysia

Moorthy, Krishna; Suet Ling, Ching; Weng Fatt, Yeong; Mun Yee, Chan; Ket Yin, Elaine Chong; Sin Yee, Kwa; Kok Wei, Lee;