Hyperlink Analysis of E-commerce Websites for Business Intelligence: Exploring Websites of Top Retail Companies of Asia Pacific and USA

Article English OPEN
Kannan, Rathimala; Govindan, Marthandan;
(2011)
  • Publisher: Universidad de Talca
  • Subject: E-commerce websites | Web presence | Website age | World Wide Web | Hyperlink metrics | Business intelligence

Hyperlinks, which connect web pages on the World Wide Web, are rich sources of hidden information. E- Commerce Websites, which are created for different purposes from online sales to company promotion, would benefit if they receive more links from other websites as this... View more
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