publication . Article . 2011

Hyperlink analysis of e-commerce websites for business intelligence: exploring websites of top retail companies of Asia pacific and USA

Kannan, Rathimala; Govindan, Marthandan;
Open Access
  • Published: 01 Dec 2011 Journal: Journal of theoretical and applied electronic commerce research, volume 6, pages 15-16 (eissn: 0718-1876, Copyright policy)
  • Publisher: SciELO Comision Nacional de Investigacion Cientifica Y Tecnologica (CONICYT)
Abstract
Hyperlinks, which connect web pages on the World Wide Web, are rich sources of hidden information. E- Commerce Websites, which are created for different purposes from online sales to company promotion, would benefit if they receive more links from other websites as this would lead to increase the traffic to these websites. This paper analyses the structure of e-commerce websites using webometric approach to uncover any hidden information from the hyperlinks. The top 50 retail companies' e-commerce websites each from Asia Pacific and USA are chosen for this study. Our results found a positive relationship between the external inlinks count pointing to a retail co...
Subjects
free text keywords: Hyperlink metrics, E-commerce websites, Website age, World Wide Web, General Business, Management and Accounting, Computer Science Applications, Revenue, Advertising, Hyperlink, Backlink, E-commerce, business.industry, business, Web presence, Business intelligence, Web page, Marketing, China, Computer science
Related Organizations
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publication . Article . 2011

Hyperlink analysis of e-commerce websites for business intelligence: exploring websites of top retail companies of Asia pacific and USA

Kannan, Rathimala; Govindan, Marthandan;