Social Commerce Design: A Framework and Application

Article English OPEN
Han, Hui; Trimi, Silvana;
(2017)
  • Publisher: Universidad de Talca
  • Subject: Social commerce | E-commerce | Social media | Web 2.0 | Framework | Cross-case synthesis | Negative case analysis.

Abstract: Social commerce is a new business model of e-commerce, which utilizes of Web 2.0 technologies and social media to support social-related exchange activities. While its popularity, being a subset of e-commerce, has been increasing tremendously since its introdu... View more
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