Digital marketing strategies in the luxury fashion sector. Interaction and social networks as a necessary tool

Article Spanish; Castilian OPEN
González Romo, Zahaira; Plaza Romero, Noemí;
(2017)

Luxury brands reinvent themselves in their marketing and business strategies to adapt and approach emerging markets eager to consume luxury fashion, which is why digital marketing becomes an essential tool for the communication of luxury brands leaders in the market wit... View more
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