Challenges and advantages of using GPS data in outdoor advertisement

Conference object English OPEN
Hecker, Dirk; Körner, Christine; May, Michael;
(2011)
  • Subject: mobility surveys | GPS data | outdoor advertising | missing data

A growing number of companies use mobility data in their day-to-day business. Especially in the area of outdoor advertising, GPS devices have been successfully applied in order to measure poster performance in recent years. Based on personal mobility traces, the quality... View more
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