The mediating effect of proactive market orientation capability in entrepreneurial orientation and service innovation

Article Spanish OPEN
CANTALEANO, KAREN RAPHAELE; RODRIGUES, GRAZIELA PERRETTO; MARTINS, TOMAS SPARANO;
(2018)
  • Publisher: Universidade Presbiteriana Mackenzie
  • Journal: RAM. Revista de Administração Mackenzie (issn: 1678-6971, eissn: 1678-6971)
  • Publisher copyright policies & self-archiving
  • Related identifiers: doi: 10.1590/1678-6971/eramr180038
  • Subject: micro and small business | HF5001-6182 | Business | entrepreneurial orientation | marketing capability | Social Sciences | H | service innovation | HF1-6182 | Commerce | proactive market orientation capability

ABSTRACT Purpose: The purpose of this article is to verify the mediating effect of a proactive market orientation capability in the relationship between entrepreneurial orientation (EO) and service innovation in micro and small companies in the food-away from home sect... View more