A SUBJETIVIDADE NO CONSUMISMO: A TOTALIZAÇÃO DO SUJEITO COMO MERCADORIA

Article English OPEN
Xavier, Marlon;
(2016)
  • Publisher: Associação Brasileira de Psicologia Social
  • Subject: subjectivity | mercantilização | subjetividad | consumption | subjetividade | consumismo | consumo | imaginário social | social imaginary | mercantilización | consumerism | commodification | imaginario social

Abstract This theoretical work discusses consumerism's processes of subjectivation and their psychological consequences. Its regime is studied through its social imaginary and its totalitarian character: the discourse of advertising, as a global hegemon, absorbs all for... View more
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