Equidad de marca en la industria hotelera Pakistaní

Article English OPEN
Ishaq, Muhammad Ishtiaq; Hussain, Nazia; Asim, Ali Ijaz; Cheema, Luqman J.;
(2014)
  • Publisher: Fundação Getulio Vargas, Escola de Administração de Empresas de S.Paulo
  • Subject: Service quality | indústria hoteleira | brand equity | Paquistão | valor de marca | Pakistan | lealtad de marca | Pakistán | valor da marca | brand loyalty | la industria hospitalaria | hospitality industry | Qualidade do Serviço | Calidad de servicio | fidelidade à marca

Brand equity is considered as the most important aspect of branding, which is a set of brands' assets and liabilities, its symbol or name that subtracts from or adds the value provided by a product or service to a firm and customers. The current research endeavor was to... View more
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