Brand equity del Fuerte Lahore como una marca de destino turístico

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KASHIF, MUHAMMAD; SAMSI, SITI ZAKIAH MELATU; SARIFUDDIN, SYAMSULANG;
(2015)
  • Publisher: Fundação Getulio Vargas, Escola de Administração de Empresas de S.Paulo
  • Subject: Customer-based brand equity | destination-branding | brand equity | Fuerte Lahore | Paquistão | Pakistan | Pakistán | destino turístico | Forte Lahore | Lahore Fort | destino turistico

ABSTRACTStudies that measure the brand equity of destination brands by using the Customer-Based Brand Equity (CBBE) model in a developing country context are scarce. The present study investigates the destination brand equity of the Lahore Fort by employing the CBBE mod... View more
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