Determinant attributes in the purchase decision: a study on street food establishments

Article English OPEN
Loriato, Hannah Nicchio; Pelissari, Anderson Soncini;
(2017)
  • Publisher: Associação Nacional de Pesquisa e Pós-Graduação em Turismo
  • Subject: Importance of the attribute | Determinant attribute | Buying decision | Satisfaction | Street food. | Importancia del atributo | Atributo determinante | Decisión de Compra | Satisfacción | Comida en la calle. | Importância do Atributo | Atributo Determinante | Decisão de Compra | Satisfação | Comida de Rua

Abstract The importance of the attributes of a product can vary greatly according to the different consumers, thus we start from the idea that there are different degrees of importance in relation to the attributes and that this importance influences the buying decision... View more
Share - Bookmark