publication . Article . 2016

Effectiveness of business strategies in Brazilian textile industry

Batista, Paulo César de Sousa; Lisboa, João Veríssimo de Oliveira; Augusto, Mário Gomes; Almeida, Fátima Evaneide Barbosa de;
Open Access English
  • Published: 01 Jun 2016
  • Publisher: Departamento de Administração da Faculdade de Economia, Administração e Contabilidade da Universidade de São Paulo
ABSTRACT This research analyses how the interaction between strategy capabilities, strategy types, strategy formulation quality and implementation capability affect organizational performance in Brazilian textiles companies. This article proposes and tests a conceptual framework, using a structural equation modeling of a set of 211 valid questionnaires on Brazilian textiles firms. The results support links between focus strategy and marketing capabilities, and between cost leadership strategy and management capabilities. However, the relationship between technologic capabilities and differentiation strategy was not statistically significant. The existence of an ...
free text keywords: strategy effectiveness, Brazilian textile industry, firm's performance, strategy implementation capability, SME, Efetividade da estratégia, indústria têxtil brasileira, performance da firma, implementação estratégica, capacidades, PME, efectividad de la estrategia, industria textil en Brasil, desempeño de la empresa, implementación de estrategias, PYME
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