Facebook and user experience: Evaluating brand equity of Purdue University residences

Other literature type OPEN
Perkins, Jackelyn;
(2016)
  • Publisher: Purdue University
  • Subject: Communication and the arts | Marketing | Brand equity | Social sciences | Branding | Facebook | Technical Communication | User experience | Communication
    acm: ComputingMilieux_MISCELLANEOUS

This study investigated how brand equity was perceived on the Purdue University Residences’ Facebook page by applying a user experience method. From a review of previous literature, Website Experience Analysis was identified and performed to evaluate brand equity. This ... View more
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