publication . Other literature type . 2014

Incorporating New Areas of Business into Business Language Studies: Social Media Marketing

Abbott, Annie;
Open Access
  • Published: 31 Dec 2014
  • Publisher: Purdue University
  • Country: United States
Abstract
Despite the fact that social media marketing has established itself as a vital area of marketing for businesses both large and small, global and local, Business Language Studies (BLS) has yet to turn its full attention to this business activity that requires a keen sense of language, culture, and business. As BLS continues to build and articulate its theoretical and methodological grounds, social media marketing provides rich research and teaching possibilities. However, social media is a dynamic, constantly changing environment that can seem intimidating to BLS educators who are unfamiliar with its platforms and uses. This article serves as an introduction to s...
Subjects
free text keywords: Business Language Studies (BLS), social media, social media marketing, Languages for Specific Purposes (LSP), Spanish
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Other literature type . 2014
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