Evolution of Food Quality Demand in the Food Service Industry in China: The Case of Duck

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Carnegie, Rachel Alison;
  • Publisher: Purdue University
  • Subject: Social sciences | Biological sciences | Best worst experiment | China | Choice experiment | Duck | Food safety | Willingness to pay | Agricultural Economics | Food Science | Marketing

Booming economic growth and rising consumer incomes have impacted food preferences and purchasing behavior in China. At the same time, several internationally publicized food safety incidents, particularly in the animal husbandry sector, have heightened awareness of and... View more
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